Making Complex Fleet Technology Easier to Understand and Buy
Clarios Connected Services Website
Enterprise Website Prototype / Product Marketing / Digital Customer Experience
Fleet maintenance, operations, and finance leaders ask different questions about the same technology. I designed a website prototype that connects battery intelligence to the operating problems each buyer is trying to solve.
Enterprise prototype led by Marci Bryant during her Clarios Connected Services engagement. The launch link opens the Lovable prototype preview.
The business challenge
Fleet battery and electrical-system technology can be difficult to evaluate when the benefits are buried in technical detail. Maintenance leaders care about failures, operations leaders care about vehicle availability, and finance leaders need to understand cost exposure.
My strategic approach
I organized the experience around the decisions buyers needed to make. That gave each stakeholder a way into the product story through a recognizable problem and a clear next step.
What I designed
The functional website prototype brought together product messaging, customer journey architecture, conversion pathways, and concepts for connecting marketing and sales. It gave internal stakeholders something they could evaluate as an experience.
The experience in practice
- Identify the operating problem
- Explore relevant solutions
- Evaluate the business value
- Take the next step
The platform page explains how installation, data and insights connect.
Value for the organization
The work provided a clearer framework for discussing product value and aligning the website with enterprise sales conversations. The prototype also made it easier to evaluate the proposed buying journey before implementation.
Value for fleet buyers
The experience was designed to help buyers recognize the operating problems the technology could address, compare relevant solutions, and move toward an informed evaluation.
What makes it different
The navigation and messaging start with buyer priorities. Product details support the decisions a maintenance, operations, or finance leader is already trying to make.
The transformation
The functional prototype demonstrated a more cohesive way to connect product discovery, education, and sales engagement. It was developed as part of Marci’s enterprise engagement at Clarios.
Additional project assets
